Copywriting Heroes And Stellar Content Marketing Tips
I don’t know about you, but for me, the travel blogging world can be kind of overwhelming.
I’m totally in love with the freedom lifestyle part, but in practice… it’s a lot of work! There are a LOT of people out there in the blogosphere trying to make a successful business out of this, and even more people giving advice about it. So you don’t always know where to start to get the best info and, therefore, the best results. Oof. My head is spinning just thinking about it.
That’s why I’m grateful to have found Curtiss and Ashley! They don’t just give advice on their own blog — they’ve been tapped several times by major travel and blogging organizations to share their powerhouse-knowledge. In short: They’re legit.
One such organization is the Travel Blog Monetization Summit. This year, Curtiss served as one of the industry experts and gave a talk on copywriting and gaining attention for your travel blog. Sounds useful, right? It was! Here are a couple of quick points I took away from it.
This is supposed to be fun.
Shocker, right? I mean, we’re blogging about exciting adventures and exotic foods and experiences. Obviously, it’s supposed to be fun! But… it’s super easy to forget that and get bogged down in the work. Leo Burnett, one of the giants of American advertising history once said, “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” This is the creative mind behind characters like Tony the Tiger… He knew a thing or two about branding that works! And even he emphasized fun.
Curtiss pointed out that as travel bloggers, we often think that we’re helping people get inspired by the world and learn how to have incredible travel experiences of their own. Not so! That is one way we help, but more often than not, we’re actually helping people to have fun where they already are by giving them a mini-escape from their daily lives. That’s what most people who read travel blogs are really looking for! And as Zig Ziglar said, “You can have everything you want in life if you will help enough people get what they want.” So… give the people what they want!
This isn’t rocket science.
You don’t have to be a marketing genius to have a successful travel blog. You just have to know a few basics and apply them well. This includes things like crafting effective headlines… because, fun fact: five times more people will only read the headline as will read the actual article! Curtiss also covered the virtues of a hub-and-spoke content marketing strategy, which is a great way to get more bang for your copywriting buck. Content upgrade opt-ins are also awesome to have in your bag of tricks. And none of these things are hard to do! But they work.
You can catch Curtiss’ full talk with lots of juicy details in the summit!
The beauty of virtual summits is that even if you miss the live version, you can still catch the replay. It won’t be available to sign up forever, but once you’re in, you get lifetime access, which is pretty sweet. I’d highly recommend it, especially since you get a boatload of other awesome speakers and helpful information along with it. Let us know what you think if you do sign up! We love hearing from you
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Danielle is a performing artist with big dreams and a serious case of wanderlust! She is a fan of singing, telling stories, eating good food, and cuddling with her kitty-baby, Myah.